I was sitting in a noisy bar when I told a pal I was designing a mood journal. Over the noise, with a bamboozled look on his face, he exclaimed, 'What the fuck is a moon turtle?'

I decided right then and there that I liked 'Moon Turtle' far better than the boring name I originally had in mind.

What even is a Moon Turtle?

You're not the first to ask…

Moon Turtle is a book of guided daily journaling designed to support mental wellness through discover how your mind works by piecing together little clues that pop up every day.

It’s all based around the idea that there’s no one single thing that will create mental wellness/relieve mental illness, but instead, it’s a puzzle made up of tiny little pieces that all add up to create a bigger picture. Moon Turtle helps to figure out which pieces are making a positive contribution, and which ones… not so much.

It all began as part of an assignment I was doing at Yoobee School of Design in 2015. The original versions of Moon Turtle: A Mood Journal were printed and handbound. When its toes were put in the water, it proved to be more helpful than just to pass a course. The design was refined and put into production.

Since then, over 4,000 Moon Turtles (and three different editions) have been printed in Wellington, and sent out to help people both in New Zealand and in various countries around the globe. 

Moon Turtle is a project by Anna Birchall in Auckland, New Zealand.